27/03/2015

Evaluation Q.4

How Did You Use Media Technologies In The Construction and Research, Planning and Evaluation Stages?

Media technologies allowed for alot of creativity when in the construction faze, for example using power points made case studies easier to condense and structure. Similarly the vast amount of information available to myself via the internet allowed me to find out interesting things about artists I'm personally interested in, my local community and intriguing political views that I was able to apply to my media products. The internet came in most useful in the planning stage for me personally. This was because I was able to plan out shots and narratives with technologies such as my IPhone and IMovie on my IMac at home, this allowed for a spark to begin with the eventual final product. Blogger was also useful for inspiration from fellow students and students from previous years allowed me to view their blogs and use some of their ideas to inspire my own, like many great minds of the past have used other people's ideals to base their own upon, for example Robert Merton took inspiration from Emile Durkheim, Max Weber from Karl Marx or Bill Gates from Alan Turing. Technologies such as webcam's and You Tube made the evaluation stage a lot less long-winded as it could have been with the ability to draft notes and read them in a TV style presentation, it also allowed me to forget about the worries of punctuation and written communication. Email was also extremely helpful and gateway logins during the evaluation faze as I could do some work at school, email it to myself or access it via the school gateway and then continue at home, allowing me more free time to do other subject matter, in Media and elsewhere.

Similarly technologies such as Blogger and You Tube allowed me to share my products with a worldwide audience and the tracking system on blogger in particular allowed me to view hits I received from different countries from across the globe adding to my ability to research the demographic I would ultimately use for the music package. Hits were registered in the UK but also 21 Russian, 2 from the US and 1 French page-view.

Following from this, Blogger and You Tube nut also social media sites such as Twitter, Facebook etc. or even web applications such as Survey Monkey were very useful in obtaining audience input and feedback that I  could tailer to my demographic as opposed to, class mates and family. I could receive comments from anyone worldwide, sometimes they would not be useful at all, however sometimes could be extremely useful.

Finally technology is bringing about a huge change in the relationships between producers and audience; because of social media, fan forums and chat sites; producers can contact fans and critics of their previous products with ease, anywhere at anytime, all that is required is a wi-fi connection or a data roaming signal (3G, gprs, E). Due to this the 21st century has seen a significant rise in the amount of video production that has been influenced and critiqued by members of the public. For example anyone from 1-100 can write a review of a film they've seen and post it for the world's eyes to see. The true power of these technologies is shown by the rise in "YouTubers" or "You-Tube/Facebook-Famous" people, who have achieved a substantial level of fame. For example Dapper Laughs made Vines that he uploaded to his Facebook and Twitter pages, he achieved great critical acclaim from people and from which he achieved his own TV show, which he pulled a prank deemed to controversial for BBC 3 and the show was gone before it started, but I digress. Similarly KSI (ksiolajidebt) is a YouTuber who began making videos of himself playing the popular video game franchise FIFA, by EA Sports. 5 years or so down the line, KSI has sponsorship deals with high label brands, his own clothing line, a group of YouTubers he now collaborates with "The Sidemen" and donates large amount of disposable income to charity. To put KSI's success into perspective, KSI currently has 1,753,106 Twitter followers; more than Noel Gallagher, David Cameron and Ring Starr. 

Evaluation Q.3